INDIA MARKET
ENTRY STRATEGY


India has emerged as one of the major powerhouses in the last few years. The growth potential combined with its inherent demographic appeal is what makes India as an important business destination for global companies.

A thorough analysis of macro economic parameters, country competitiveness and industry attractiveness supported by an in-depth analysis of market potential can bring forth various options for value proposition.

A robust strategy combines prioritization of these options and drawing out a business plan to include product/ service market combination, geographies served, customer segmentation, required capabilities and financials.

We offer end to end solutions with tangible results.

Formulate Strategy
Develop Solution for Strategic Priorties.
Drive implementation and change results and benefits.

Our approach involves an in-depth assessment of:

  • Current and future opportunity
  • Government Regulations
  • Competition
  • Entry barriers
  • Technology trends
  • Demand & supply gaps
  • Potential Customers/Business leads/Partners
  • Sales & Distribution channels
  • Location Advantage
  • Business Culture

Implementation Phase

A robust strategy is good only if it is successfully implemented. A summary of our implementation activities include:

  • Incorporation of the Indian entity – from registration of the name to all regulatory approvals and compliances to opening the bank account and conducting board meetings.
  • Undertaking M&A/JV activities – from target identification to deal structuring.
  • Setting up of a Greenfield facility – from location identification to regulatory approvals from Central and State Government Bodies to project management.
  • Recruiting Key Executives – be it a country manager or a regional sales manager or an administrative employee.
  • Identifying operational vendors – this could include contract manufacturer, raw material suppliers or service providers (Logistics/3PL company or outsourced billing/invoicing team), marketing/advertising agencies etc.
  • Setting up a sales pipeline or establishing their brand.
  • Identifying the right partner and contract signing – with importer-distributors.

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