INDIA MARKET
ENTRY STRATEGY
India has emerged as one of the major powerhouses in the last few years. The growth potential combined with its inherent demographic appeal is what makes India as an important business destination for global companies.
A thorough analysis of macro economic parameters, country competitiveness and industry attractiveness supported by an in-depth analysis of market potential can bring forth various options for value proposition.
A robust strategy combines prioritization of these options and drawing out a business plan to include product/ service market combination, geographies served, customer segmentation, required capabilities and financials.